Customer Marketing Manager

At Janssen, we are dedicated to addressing and solving some of the most important unmet medical needs of our time in oncology, immunology, neuroscience, infectious diseases and vaccines, and cardiovascular and metabolic diseases.  Driven by our commitment to patients, we bring innovative products, services and solutions to people throughout the world. Janssen is a pharmaceutical company of Johnson & Johnson.  Please visit www.janssen.com for more information.

Accountable for delivering the agreed business plan objectives and targets by optimal management of brands, supporting sales team, in close co-operation with CE HUBs and cross functional and cross departmental professionals. Responsible for marketing activities of the dedicated Brands to achieve the business objectives.

• Has responsibility for translation and adaptation of centrally (by HUBs) developed marketing strategies and materials
• Implements promotional activities (advertising campaigns, multichannel promotional activity, DMs, events, etc.) of multiplies brand aligned to strategy;
• Supports the Sales Team, integrates their feedback in further activities;
• Keeps close connection with key customers on the field, builds network relationship and partnership for market development and enhanced competitive market share with a minimum of 20% on the field;
• Leads local brand related projects;
• Participates in preparation of sales and cycle meetings,
• Provides marketing training for managed products and updates if needed in close co-operation with Medical Affairs Manager and HUBs;
• Coordinates promotional activities with sales management and other functions, closely cooperates with HEMAR, MAF and Medical professionals;
• Participates actively on Janssen marketing workshops and other experience sharing meetings.
• Has responsibility for deployment multichannel and digital brand strategy as defined by HUBs and CEE Multichannel
• Closely cooperates with HUBs in material and campaign creation to ensure flawless execution; also, closely collaborates with HEMAR, MAF and Medical professionals;
• Realization of optimal promotional mix;
• Downloads and analyses existing monthly sales data (IMS, NTS, Wholesaler data, etc.), and provides insights to the upper management;
• Conducts market research when necessary and collects, analyses other secondary data from market research patient flow, guidelines, etc.;
• Collaborates with HUBs in sharing customers insights and in formulating key deliverables (i.e. BP, execution plan)
• Ensures the analysis of market data to identify trends and opportunities;
• Rational stockpiling considering market trends, correct forecasting (production, supply and sales) in close co-operation with Commercial Lead;
• Controls continuously promotional budget ensures expenses shows maximum 5% difference between planned and YE fact;
• Monitors allocated budget and oversees expenses;
• Continuously tracks competitor activities;
• Directs new product launches and execution as appropriate;

Other features of the job:

• Ethical behavior in line with J&J’s Credo values is required;
• He/she should have up-to-date knowledge and keep existing company procedures and related rules; detailed knowledge of HCBI SOPs and relevant finance processes is a must
• He/she should comply with HCBI processes in every activity
• He/she is responsible for quality of all marketing activities within business policies
• He/she is responsible for annual marketing budget
• Ensuring safety reporting requirements (timely AE/PQC reporting) as set out in company policies and SOPs (Standard Operating Procedures) are met and appropriately managed when planning projects, developing materials, executing projects and contracting vendors
• Ensuring HCC and legal requirements are fully understood, appropriately managed and complied with when planning projects, developing materials, executing projects and contracting vendors